About

Let's Roam is a local startup who's industry is in event promotions. I collaborated with our Senior Designer and Art Director at StudioUni to create content for the post-launch campaign of their app. For the campaign, we came up with a hashtag and phrase, Roam or Die, for their community of users to use. Along with the phrase was a series of products that made use of Roam or Die including seven hand painted jackets of which I personally illustrated and painted and lapel pins. Below are some process shots of the Roam or Die illustration.

ROLE: Lettering, Photography

 

 

Select photographs and products for Roam or Die campaign.

Progress gif of jacket.

Michelle-Caudill_Roam-or-Die_lettering
 

 

Stopmotion

Worked with our Social Media Strategist to shoot the images for a stopmotion video created as part of Let's Roam's post-launch campaign. Click on the link below to see entire video on their Instagram page.

Click here to view full video.